Innovation Diffusion for Entrepreneurship Acceleration - IDEA Project

Innovation Diffusion for Entrepreneurship Acceleration - IDEA Project

Innovation Diffusion for Entrepreneurship Acceleration - IDEA Project

IDEA is an experiential learning programme which facilitates innovative thinking and increases entrepreneurship spirit and knowledge among postgraduate students, managers, and experts in related field. Participants acquire a capstone innovation and entrepreneurship experience by solving real-world cases originating from small-medium and start-up enterprises located in a selected region.



  • Provide hands-on entrepreneurship experience to participants;
  • Ignite innovation diffusion among participants through cross-cultural attachment in small and medium enterprises;
  • Increase entrepreneurial inclination among participants by engaging them to real time cases;
  • Provide opportunities for small and medium enterprises to learn from university students, managers, experts; and
  • Transform students, entrepreneurs, managers, and experts into innovative and entrepreneurial strategists who can bring about sustainable economic development through enterprising efforts in a specific region.



Learning Outcomes


  • Understand entrepreneurship in an integrated manner through a capstone experience;
  • Apply innovative thinking, entrepreneurial knowledge and skills in a real environment beyond classroom and office;
  • Work cross-culturally and enhance business networking;
  • Evaluate the entrepreneurial orientation of an enterprise and its fit within the operating environment; and
  • Appreciate the importance of innovation diffusion to entrepreneurial success.





Postgraduate students, managers, and experts in related field



Date and Fee

Tentative schedule: January 2019


Please find more information on the IDEA project here.





Ho Chi Minh City, Vietnam



Apply now


The registration form and payment instructions will be released soon.


A 20% discount is offered for participants from the SALT members.

Please provide a recommendation letter by your home university to benefit from the discount.

Fee includes accommodations, receptions, and programme materials​ except international flight, insurance, and visa expenses.





Day 1 - Arrival and Registration

Day 2 - IDEA Workshop - Business Networking

Day 3 - Industrial Visits

Day 4 - Social Networking / Cultural Exchange Day

Day 5 - Case Investigation

Day 6 - Onsite Visits and Data Gathering

Day 7 - Benchmark Studies

Day 8 - Proposal Writing

Day 9 - Proposal Presentation

Day 10 - Departure





Corinne Köpfli

Project Coordinator SEA Center

Riggenbachstrasse 16, 4600 Olten, Switzerland

+41 (0) 62 957 25 21



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